TikTok Campaign & Results

As discussed in last week's blog post, the main goal of my TikTok ad campaigns was to drive up sale through TikTok Shop. Here is how I did:

My first run through with TikTok ads, nuCaffeine owner, David, and I decided to use the same 15-second video that had garnered the most clicks from Facebook to the nuCaffeine website. If you're curious, here's a link to the video. The ad ran from November 20 until December 10.

One week had passed since pushing the Meta ad to TikTok with no conversions and zero organic comments, so we decided to film our very own TikTok skit. This was a lot of fun to shoot and edit. However, I would definitely say it caters more toward a male audience. Here is a link to the TikTok video. The second ad ran alongside the first campaign as a sort of A/B testing test while we familiarized ourselves with the new platform. Aptly named, the Tarzan video, ran from November 28 to December 10. Both videos ran on a combined budget of $30 per day.

So, how did we do? The results really surprised me, but maybe not because of what you think.

The first video, we called it the "BAM Video," had a relatively slow start. This video received virtually zero engagement, other than a few likes here and there. The bulk of viewers were male from ages 45-54. This really surprised me as TikTok is advertised as a hip and young platform. On terms of location, the data follows closely what we experience on the nuCaffeine.store website with California, New York, and Texas being in the top 3 as they are the U.S.A.'s most populated states. Michigan here was a dark horse for me. The BAM video highlights several "green drinks" you can caffeinate, so I am thinking this could align with Michigan's overall healthy and outdoorsy attitudes.

The Tarzan video garnered the same audience, for the most part. Mostly men between the ages of 45-54, but the more obvious "guy humor" did accomplish to grab the attention of more men than women overall, with 70.24% male viewership, as opposed to 59.59% with the BAM video. The age distribution stayed the same. Another noteworthy point was with the top locations. Ohio was among the top 5 locations targeted for this ad. I am not sure if it's because the video allured to blue-collar workers or if there is another piece of the puzzle we're missing here. Either way, this was very interesting to see!

Both ads stopped running on the same day. I just let the budget run dry to compare results. However, the Tarzan video manage to accumulate 11.3k views plus a good number of organic comments.

Definitely a small number but it feels huge for a small business such as nuCaffeine on their first attempt at understanding TikTok ads!

The question remains, though. Did the ads create any sales? The answer is actually yes! Each video resulted in one sale of nuCaffeine's most popular product: nuCaffeine Original. Both buyers used the TikTok shop to make their purchase. Both buyers were in the 45-54 age category. 

I hope nuCaffeine can continue to grow their social media presence and take advantage of social ads to promote their brand and products!