Planning a Google Ads Campaign

This week, I decided to create an Ad to run on Google for nuCaffeine, SBH Labs' best seller,

I sat down with the SBH Labs owner to talk about this product and its unique selling proposition. Here is what he had to say.

About nuCaffeine

What is nuCaffeine?

In marketing terms, nuCaffeine is liquid gold, that is if gold is caffeine for you. nuCaffeine is caffeine concentrate that you can add to the beverage of your choice to make your own caffeinated drink. It allows the customer to control exactly how much caffeine they consume.

What are some of the benefits of nuCaffeine?

Our formula can deliver that boost of caffeine you need without drinking large quantities of coffee or tea. nuCaffeine is concentrated, so you can dilute it or mix it with your favorite flavored water, fruit juice, health shakes, or any other liquid.

You can control the amount of caffeine you drink by using our easy measure bottle and handy sizing chart. Our customers stay in control. nuCaffeine is a great replacement for the unhealthy energy drinks from your diet. You can combat sleepiness and revive your energy! Stay awake and focus on your day with nuCaffeine. As we like to say, "Our superior formula provides you with that extra energy when your tank is running on empty."

Why should consumers purchase nuCaffeine from you?

nuCaffeine gives you the power of your favorite energy drinks at a fraction of the cost. For only $0.29 per serving (32oz bottle), you can make your own caffeinated drinks at home and stay in control of your beverage. We offer 4 delicious and all-natural flavors. They are key lime, piña colada, gummy bear (red berries), and watermelon candy. Or, if you prefer, you can go with our unflavored version. All options for nuCaffeine are 100% sugar and calorie-free. Great for anyone who is keeping an eye on their diet or simply wants to put only good, healthy, and natural ingredients in their body.

You can mix nuCaffeine with water, coffee, soda, or anything else you like. Whatever your preferences are, nuCaffeine makes your beverage work for you.

Scripting the Ad

After my char with David, I decided to focus on the following 3 key aspects of nuCaffeine:

• It's an energy drink, but better. Consumer can make their own energy drinks at home with any beverage they want
• It's strong stuff. About 25 mL give you the same bang as a regularr 16oz energy drink
• It has zero sugar and zero calories (wow!)

These will be the main focus for my ad.